As modern sports venues seek smarter ways to improve the fan experience while lowering operational costs, the Bavarian SPORT Buddy has quickly established itself as a game-changing solution for stadium seating infrastructure.
Originally developed in Germany and already used in several arenas, the Bavarian SPORT Buddy combines cleanliness, safety and sponsor visibility in one durable and fully customizable system.
🎯 The Smart Sponsorship Model That Stadiums Love
The most successful installations of the Bavarian SPORT Buddy have followed one simple principle:
The stadium doesn’t pay – sponsors do.
Whether it’s a brewery, VIP box renter or corporate partner: the investment is covered entirely by sponsors, who in return gain access to one of the most visible and direct branding opportunities in any sports venue.
Stadiums and arena operators only need to approve the installation – and immediately benefit from:
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Better cleanliness & reduced cleaning costs
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Hands-free seating that boosts snack and drink sales
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Valuable extra sponsor placement with QR-code integration
🛠️ 100% Custom-Fit – Designed for Your Venue
Thanks to our in-house production at Kühberger Metalltechnik in Bavaria, each SPORT Buddy is:
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Fully customized to match seat spacing, railing systems or venue layout
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Available in any color, size or branding – including high-quality tampon-printed sponsor logos
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Engineered to meet all safety standards
From VIP boxes to standing terraces – the system is designed to blend into your infrastructure seamlessly.
🔒 Safety & Durability Built In
Crafted from powder-coated aluminum, the Bavarian SPORT Buddy is:
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Vandalism-proof and fixed-mounted with anti-theft screws
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Rust-free, UV-resistant, easy to clean and long-lasting
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Compliant with all stadium safety regulations
This isn’t a quick-fix add-on – it’s a long-term upgrade to stadium quality.
📈 Sponsor Visibility With Every Sip
The integrated dynamic QR code turns each cup holder into a flexible media surface.
Whether you link to a drinks menu, fan shop, security briefing or special promotion:
Every guest sees the brand – with every single use.
🚀 Moving Stadium Infrastructure Forward
With several german stadiums already improving fan comfort and reducing costs using this model, the Bavarian SPORT Buddy supports the broader push toward smarter, more sustainable stadium innovations across Europe.
Explore related initiatives from leading venues at the Johan Cruijff ArenA Innovation Lab – and see how sponsor-driven upgrades can elevate the fan experience without adding to your venue’s bottom line.
🔗 Learn More
➡️ See technical specs & product details
📩 Interested? Let’s talk.
Jessica Kühberger
Co-Founder · Marketing & Sales
📧 jessica@bavarian-buddy.com